World news about “Advertising” published by euronews.
When advertising collide with “Occupy London Stock Exchange”Actors dressed as businessmen wearing stockings, on their way to take part in a promotion for a new restaurant, pass protesters’ tents outside St Paul’s… 18/10/2011
Advertising turns to science Researchers are studying reactions in people’s brains to examine their reactions to advertising. Neuro-marketing, as it’s known, is now being taught in some… 19/09/2011
Benetton pulls kissing Pope photoA controversial fake photo of the Pope kissing an Egyptian Iman has been withdrawn by Benetton. The Vatican objected to the image as part of the clothing… 17/11/2011
Reebok fined over inaccurate ad claimsSports shoe maker Reebok was fined on Thursday by American regulators over claims that its shoes helped strengthen leg and buttock muscles. Trading… 30/09/2011
Brazilian underwear model in sexism rowA sexy lingerie ad campaign starring Brazilian supermodel Gisele Bundchen has been labelled “sexist” and “stereotyped”. The star parades in her underwear… 30/09/2011
Marketing and the exploitation of 9/11There have been numerous attempts by advertisers over the last decade to use 9/11 imagery to communicate their message. Marketers striving for maximum… 08/09/2011
Chicken advert pokes fun at French policeA company selling free-range chicken is poking fun at police in France. The slang term for a gendarme is ‘poulet’, the word for chicken in French. Now… 25/07/2010
Google sees ad reboundA rebound in internet advertising meant Google posted a 23 percent jump in quarterly revenue to the equivalent of five billion euros. It said: “Large… 16/04/2010
WPP says ad recession nearly overWPP, the world’s largest advertising agency has said it believes the worst of the advertising recession is over. The group, which cut jobs last year to… 05/03/2010
Advert effectiveness awardsWith the recession slashing budgets and consumers spending less the Euro Effie Awards – which rate how effective adverts are – were even more relevant in the… 17/09/2009
Hitler double used in AIDS awareness videoAn AIDS awareness video has outraged Jewish communities and AIDS support charities after using a Hitler look-alike in a media campaign. The German advert… 08/09/2009
Latest Harry Potter releaseHarry Potter and the Hlaf-Blood Prince was premiered at London’s Leicester Square in pouring rain. The bad weather didn’t dampen the spirits of the stars… 08/07/2009
Spain to remove advertising from state TVThe Spanish government has taken the first steps towards removing advertising from the country’s public TV channels. At the moment, almost half of Spain’s… 09/05/2009
