British authorities are warning skiers to stay sober on the piste after a spate of drink related accidents and even deaths on the slopes.

Ski resorts are being plastered with posters advising lovers of the white stuff not to “catch your death” in the mountains this season.

The effects of alcohol are magnified at higher altitude and low temperatures. Last season as many as 30 people died in the Alps, half of whom were under the age of 25.

Ski-station doctor, Jean Christophe Journoud says too much drink is a common problem:

“We are always dealing with this issue. Drinking at altitude contributes to dehydration. Too much alcohol and dehydration impairs articulation and the muscles by lowering performance and increasing the risk of trauma.”

The French authorities say drunk skiing is a hazard resulting in collisions and even avalanches where skiers high on a mix of altitude, adrenaline and alcohol have moved off-piste for an extra buzz.

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