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No small beer for Heineken

No small beer for Heineken

22/04/09 19:39 CET

Beverages

corporate

The following article has been retrieved from the archive and no longer contains the original video.

The economic crisis may not be driving us all to drink as the global number three brewer Heineken has reported a worse-than expected drop in beer volume in the first quarter.

In its first-ever quarterly update the Dutch giant said volumes only grew in Africa and the Asia- Pacific region, and despite price increases revenues also fell. Just over half of Heineken’s revenue comes from Europe, where competition is fierce.

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