The following article has been retrieved from the archive and no longer contains the original video.
British sportscar company Lotus is investing in alternative fuels and recyclable materials, attracting clients to its consultancy business, and showing that environmentally-friendly cars do not necessarily have to be slow and heavy.
Bonus
Driving the Lotus Exige 270E Tri-Fuel with Simon Wood
Mike Kimberley remembers working with Colin Chapman
Simon Wood on technological innovation at Lotus
Luke Bennett describes the challenges of running the Lotus assembly line
Uncovering the EcoElise with Simon Wood
Timeline
1948 – Anthony Colin Bruce Chapman founds Lotus. His first car is based on a 1930s Austin Seven
1951 – The company builts its first racing car, the Lotus Mk3
1957 – Launch of the stripped down Lotus Seven, a landmark car in company history
1966 – The company moves to its current home, a former RAF base at Hethel in Norfolk
1972 – Lotus Type 72 Forumla 1 car wins constructors championship
1982 – Colin Chapman dies after heart attack at age of 54
1996 – Majority share in Lotus bought by Malaysian company Proton
2006 – Mike Kimberley returns to Lotus as Chief Executive Officer
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