New mobile friendfinding service not to be sniffed at

Sniff, standing for Social Network Integrated Friend Finder, is a permission-based application that lets consumers locate their close friends in real-time, automatically, anytime and anywhere with their mobile phone or from Facebook, a social networking site. It allows them to connect and interact with other people. In Europe, this kind of Service is already running in some countries, for example in Sweden and Denmark, and it has been recently launched in the UK.